Independent Restaurants Can Unite to Defeat Wall Street
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Home Page > Business > Small Business > Independent Restaurants Can Unite to Defeat Wall Street
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Independent Restaurants Can Unite to Defeat Wall Street
Posted: Jan 17, 2009 |Comments: 0
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A Story About the State of the Restaurant Industry:
Once upon a time there was a school of little red fish that lived together happily in an ocean cove. One day a bigger blue fish swam into their cove and he was not interested in making friends with the little fish. The next morning, the little red fish noticed one of them had disappeared and the big blue fish had doubled in size. This pattern continued for several days until the blue fish was five times larger than one of the red fish. The little red fish didn’t know which one of them would disappear next. When the much bigger blue fish went to sleep the little red fish had a meeting. The little red fish knew that if they didn’t do something they would disappear one by one until they were all gone. Then, one of the little red fish said he would try to scare the blue fish. The next day that little red fish swam in circles as fast as he could around the big blue fish. But the big blue fish paid no attention to him. Once again, the little red fish waited for the big blue fish to fall asleep and had a meeting. But what could they do against the blue fish that was so much bigger? One of them suggested that they try to working together to find a way to get rid of the big blue fish. Then one of the little red fish came up with the idea that if they huddled together they be the size of a huge fish, one that was twice as big as the blue fish. The only problem was that they didn’t have anything that looked like an eye. So, the little red fish asked a little black fish who lived in the cove to work with them in defeating the big blue fish. The next morning when the big blue fish woke up he was shocked to find a gigantic red fish looking at him. The big blue fish didn’t want to compete against the gigantic red fish, so he swam away to find a new cove where he could be the biggest fish. The little red fish then swam out of the formation they had been huddled in around the little black fish. They were ecstatic that with some help from a friend and by working together they had been able to defeat the big blue fish.
The Reality:
Independent restaurants like the little red fish will continue disappearing one by one, swallowed up by the large chains and franchises that now dominate the landscape unless they begin to work together. Independents restaurants can no longer afford to see each another as being in competition with each other; they have to become allies in the fight to defeat the chains and franchises. After all, independents out number them three to one but the chains and franchises get the majority of the revenue. There is only one way to reverse this trend or else independent restaurants will suffer the same fate as independent hardware, pharmacy, video and grocery stores. The Travel and Dining Association (TaDa), a national association comprised entirely of independent restaurants, is like the little black fish giving independent restaurants something to unite around and a way of joining forces against their common enemies. By working together, it’s possible for them to make their big fish competitors go running back to Wall Street.
TaDa was formed to provide independent restaurants with the tools they needs to be able to compete but can’t afford on their own. TaDa has truly taken the following words spoken by Henry Ford to heart, “Coming together is a beginning. Keeping together is progress. Working together is success.” It is by combining resources from these many small businesses and creating innovative marketing strategies that TaDa enables them to do things that they never could by themselves. Mr. Matt Heindl, one of the regional directors of Member Recruitment for TaDa, had this to add “I know that our programs will honestly benefit independent restaurants. TaDa is a real win-win situation for everyone involved; the restaurants win, their customers win, and the whole community actually benefits.”
TaDa members are able to offer their customers the chance to win a trip to anywhere in the world through their Travel Thru Dining Sweepstakes. TaDa also has a non-speculative advertising program. The TaDa scholarship program aids with the cost of college tuition and pays for continuing education for teachers. TaDa restaurants donate gift certificates to their establishments that are auctioned off online to fund the scholarship program. TaDa has also found a unique way to motivate high school students to finish school by rewarding them with a free trip and computer upon graduation and completion of the program.
For more information about TaDa, please visit their website at www.mytada.biz or call 888-764-TADA (8232).
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Nyiema Bayfield -
About the Author:
Miss Bayfield is one of the founders of the Travel and Dining Association (TaDa) an association dedciated to providing independent restaurants with the tools they need to compete. For more information about TaDa, please visit www.mytada.biz.
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Miss Bayfield is one of the founders of the Travel and Dining Association (TaDa) an association dedciated to providing independent restaurants with the tools they need to compete. For more information about TaDa, please visit www.mytada.biz.
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